papavur.blogg.se

To coincide with the campaign, a curated collection of new and vintage apparel will be available on GOAT’s dedicated Paris Saint-Germain in-app and web experience on /PSG from early August.

The first official billboard for People of Paris will be revealed at the Louvre Rivoli on August 1. Together we celebrate the uniqueness of all those who represent Paris and PSG.” “ GOAT is an iconic next generation brand and we are proud to show our fusion of style on the streets of Paris and all over the world. “ This first GOAT x PSG campaign, featuring players and fans marks the arrival of GOAT into the PSG family,” said Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain. Through this campaign, we aim to highlight the common bond that brings this diverse group together: their love for the city and PSG.” “ We'll showcase the Parisian community by bringing together cultural figures, players, fans and everyday people. “ As we continue to invest in our global community, we’re pleased to introduce our People of Paris campaign,” said Sen Sugano, Chief Brand Officer of GOAT Group. Styled in iconic PSG jerseys from the past and present, as well as archival PSG apparel and accessories and fashion from GOAT's wider offering, the campaign highlights the unique identities and styles that make up the greater Parisian community. People of Paris celebrates people of all walks of life - from decades-long PSG fans, to legends and the players themselves. The campaign is also a celebration of the new Paris Saint-Germain experience that will go live on the GOAT platform in early August.